Have you ever seen a Ferrari drifting on snowy forest roads? Well if you haven’t now’s your chance. Ferrari teamed up with 1978 Rally World Champion Markku Alen putting the Ferrari 4WD to test at Arjeplog track in Sweden. Pretty cool video. Reminds me of the elemental testing of the new Porsche Carrera.

Via Rushlane.
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Time flies, Project Wear and Tear kicked off over a year ago and based on the comments and feedback, it has been a fun project that has produced some really, really impressive results. That alone is enough to make this project a success. The major following throughout the project is just an icing on the cake. The project has progressed to the last stretch and we’re letting you, our audience decide the winner. Although I feel everyone participating in the project is a winner, we’re still sticking to the original plan and crowning the winner in one month’s time. Thus steer towards the Project Wear and Tear site and vote for your favorite from the top three. You can vote using the poll on the top right corner of the site. Right below search and above our support logos.

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Momotaro Jeans’ Mini Denim is slow and steady becoming an internet phenomenon. It’s great to see so many sources writing about these tiny jeans. The jeans are a great example of Momotaro Jeans’ workmanship. Standing 15 cm tall, the jeans are not just tiny but packed with details you would expect from a pair of Momotaro Jeans. Made by hand, without compromise. I have yet to see the Mini Denim in person but this if something is a collector’s item. I have the Daruma sitting next to Mini Denim, and that gives a good idea of how small the jeans really are. If my memory serves me right, the guys have also produced a “giant” pair of jeans or was it a jacket? I have to check back my archives. Nevertheless, well done Momotaro Jeans.

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Friday morning. Time of inspiration, hope and in some cases drama. What every Friday morning needs is a bit of POWER! That POWER today comes in form of Old Spice and Toyota. Well done both, today shall be a good day.

WTF effect in effect…
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Little Aladdin on a Denim Carpet as one of my friends put it. Rather nice way to describe the latest visuals for the Northern Denim Co. Lot 3010. You might have seen the lead visual on our site but now you can see the original picture in a new German magazine called The Heritage Post. We’re still waiting for our copies (available through NDH) but a spread featuring Northern Denim Co. got online yesterday and it has been “liked” rather nicely.

Picture courtesy of Tilmann Seipp.
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Volkswagen raised the bar with their Darth Vader kid. But that was last year. And the plan seems to be to continue with the same theme, at least based on what we can decipher from their teaser. But Volkswagen is not the only brand betting on the game day ad space. Audi’s 2012 Game Day Commercial features a vampire party and an ending that I’m pretty sure beats Twilight’s ending any given day? Or as Tuomas put it, another better ending for Twilight. Good look Audi.

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“Apologize to Kanye West for wasting 2 million dollars of his time.” BOOM!

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This is way too cool for school. No matter what’s the school. What do you get when you take hundreds, possibly thousands of Star Wars fans and give them a simple task of making a 15 second fan version Star Wars Episode IV: A New Hope? Well what you get is Star Wars Uncut. A classic sci-fi film recreated entirely of 15 second fan films. The film is about 2 hours long so I won’t bore you with more words. This is just too great. Well done people.

Star Wars Uncut: Director’s Cut from Casey Pugh on Vimeo.

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We would like to wish each and everyone a Happy New Lunar Year.

Year 2012 also coincides with the year of the dragon. Dragon is a symbol of wisdom so may this lead to wise decisions on every step you take. Gong Hei Fatt Choi, Gong Xi Fa Cai and we hope you will have a prosperous year of the dragon ahead.

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