Hey guys,

This is the very first post about denim advertising, something we promised to entertain you with this year.

Some of the best advertising any denim brand can get is through its brand image, compiled of course, of the values of the company as well as its history (plus some damn good copywriting, among other things). Momotaro did this great when releasing the videoclips describing the manufacturing process of its jeans. What better way to endorse customers of the superior quality of a product than to actually show how it’s done, rather than merely voicing it. If you missed the vids, fret not, but check out our Media Centre.

Now, back to the ad at hand. This was for Levi’s 501s, made in 1992 and titled the “Swimmer”. Why is it here? Well, it was the very first denim ad I ever saw. Viewing it again, the 50s look is very striking, plus The Graduate-ish ending gives extra points. I must admit I do not condone washing your denim in chorine, but the idea is there. Wash your jeans – they get better. Try the Seto Sea for instance. Or barring that, any local lakes or nearby seas. Barring that, use your washing machine. But not too often – you do want to get that nice wear to your denim, don’t you?

Check out the ad and let us know what you think.