New Year, New Products
by Taavi Kuisma on Jan.04, 2010, under Headlines
Hi Y’all,
The year sure started with a bang. New monster buildings in Dubai, snowstorms in Asia and the usual stuff. But we’re keeping our cool in heat or cold. In celebration of new year we’re bringing you fresh new gear from The Year Of… and Momotaro Jeans. First of The Year Of Dog – Lil’ Brooklyn design that was introduced some time back and also featured in the poll for my next denim project (which will be properly introduced this week).
The jeans are the premium Japanese denim the brand is known for but features rainbow selvedge instead of the typical gold and silver selvedge.
Just a little background (no pun intended) on the Little Brooklyn. The “design” as you might call it was inspired by a trip to Japan where designer Brad Digital came across a bronze statue of a dog. He was told by the locals that this dog is a memorial to a a specific dog named Hachiko. Hachiko belonged to a professor in a local university. The dog had followed the professor to the train station on his trips between home and university. One day the professor died but the dog still kept up the daily routine and patiently waited for his master’s return. Hachiko continued this routine for several years and during this time people who observed his routines took the dog home and provided him food and cover. (For the whole story, click the picture below)
That was the initial inspiration for the design, though Brad’s own dogs served as additional inspiration for the character. A large toy version of the Lil’ Brooklyn or the male version of Hello Kitty as he is also titled, was the centerpiece during Fashion Week where different artists designed their custom versions of the Lil’ Brooklyn some selling for up to $3000. Of course our attention is on the denim version of the design dating back to the dog year of 2006. I would call this timeless style as the details and the design itself still shine as if the design was just released yesterday.


Our other release is the Momotaro Jeans green selvedge chambray work shirt (MVS H042).
This work shirt is a rather unique example of great vintage work wear redesigned to meet the expectations of today’s public. A great follow up to my recent work wear edition if I might say so myself.
The shirt is similar high quality 5 oz selvedge chambray as the other Momotaro work wear shirts in our catalogue. This Monster Hunter -shirt comes in green color and works great no matter if you’re sitting in the office or working outside.
This ends this year’s first new product round up. We have something new coming up from Remy tomorrow and until then. Stay fresh, appreciate those around you stay true to what you believe in. I’m out, peace.







