Sex Sells
by Tuomas Jaalinoja on Mar.02, 2010, under Fashion and style, Headlines, Social Media & Advertising
Sex sells.
Indeed. What hasn’t it sold so far? Maybe horse plows for mormons, but that would be the proverbial exception to the rule. Continuing with the excellent topic of Tony’s about naked girls, here’s something related from the wonderful world of denim advertising.
There’s been two new advertising campaigns by Diesel for the winter/spring seasons of 2010. This is the better (forget the other, it’s just stupid).
Image courtesy of Denimology.
Then again, we all knew that sex sells. It’s not yesterday’s news, it’s not even last week’s news. Even neanderthals always went for the best looking cavegirl or -man. Which then begs the question: are we supposed to appreciate this not-even-slightly disguised insinuation that our buying behaviour stems from pre-historic times and we are little better than our trogdolytic forebears?
Sure we are. How can we even begin to deny the basest of our impulses? We can’t.
Yet, what bums me out a bit, is that the Diesel ad above says that sex sells, but does little else. Puma did it a whole lot better a couple of years ago. Sure, officially Puma claims that this is not theirs, but I genuinely doubt it. Whatever the case may be, personally I think this is brilliant. Forget subliminal messages, double entendres and puns and go straight for it!
“It” being the clever straightforward advert of course. Ahem.
Image courtesy of Ads of the World.
So what do you guys think? Does sex in advertising products get you excited, erect(81) even? Or do you do what we promote here at NDH and put the sex into sex appeal.
Whatever you do, remember to be safe.
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March 2nd, 2010 on 2:11 pm
Haha, stay strapped, stay safe y’all…
October 31st, 2010 on 2:55 pm
Hey, I was looking for a post, where you were advertising some brand’s (don’t remember it anymore o.x) Tees. I think Tuomas might know what I’m talking about. There were really sexy jap-girls and in the prints they were dressed normally but with photo editing they had “ripped” the clothes off revealing the best parts. I considered buying one of those but I can’t find the post anymore!
Anyway, I have a comment related to this post. I dress in my own unique way, I have my own style and it consists of some of sex appeal, more or less depending on my mood. Only one schoolfriend of mine (male) has dared to say it aloud to me, when we were “arguing” about whether one should come to school (half)naked on Halloween (this relates to the ad in our school: “Tomorrow DRESS UP – in a frightening or revealing way”. So I and my friends thought, what if someone came “dressed” up in a frighteningly revealing way, iow naked?). Our debate ended in my friend’s words: If you came naked to school, I don’t think it would be very frightening. We’d just be excited to see you. My reaction: -.-””
I dressed up as a vampire, who are known to be seductive to catch their prey. I thought of taking pictures of my costume and make-up, would be nice to get comments once I publish them somewhere.
So, I think it’s best to “stay strapped, stay safe y’all” as Tony said very wisely.
October 31st, 2010 on 11:05 pm
Girls with the best parts: http://www.nordicdenimhouse.com/blog/2010/09/quolomo-x-mosatsu-j-girls/