Sex sells.

Indeed. What hasn’t it sold so far? Maybe horse plows for mormons, but that would be the proverbial exception to the rule. Continuing with the excellent topic of Tony’s about naked girls, here’s something related from the wonderful world of denim advertising.

There’s been two new advertising campaigns by Diesel for the winter/spring seasons of 2010. This is the better (forget the other, it’s just stupid).

Image courtesy of Denimology.

Then again, we all knew that sex sells. It’s not yesterday’s news, it’s not even last week’s news. Even neanderthals always went for the best looking cavegirl or -man. Which then begs the question: are we supposed to appreciate this not-even-slightly disguised insinuation that our buying behaviour stems from pre-historic times and we are little better than our trogdolytic forebears?

Sure we are. How can we even begin to deny the basest of our impulses? We can’t.

Yet, what bums me out a bit, is that the Diesel ad above says that sex sells, but does little else. Puma did it a whole lot better a couple of years ago. Sure, officially Puma claims that this is not theirs, but I genuinely doubt it. Whatever the case may be, personally I think this is brilliant. Forget subliminal messages, double entendres and puns and go straight for it!

“It” being the clever straightforward advert of course. Ahem.

Image courtesy of Ads of the World.

So what do you guys think? Does sex in advertising products get you excited, erect(81) even? Or do you do what we promote here at NDH and put the sex into sex appeal.

Whatever you do, remember to be safe.