Adidas is one of the brands that has kept its street credibility throughout the years. I mean even if you go back 20 years, the Run DMC was already rapping about My Adidas. The brand has retained the originality and been an integral part of the street-wear culture. No matter whether it’s Hip Hop or sports Adidas is there. Even I’m wearing a pair almost on daily basis.
While in Copenhagen, the brand had an awesome promo on the streets with a graffiti artist painting the brand’s logo with brand specific art on shipping containers in front of everyone. This was probably one of the coolest things we saw in Copenhagen and just had to share it with everyone.
Way to go Adidas this was one cool promo!