Some days just kick-start with a blast. Boom! Life is full of these Boom! moments, where Boom is just the only way to describe the feeling or moment in time. Nike has realized this with their latest immaterial campaign focusing on the Boom. The ad features not only hip hop artist Rick Ross but also number of athletes from different fields in a concrete package full of Boom. Check it out yourself.

I realized only after I wrote Boom! on my Facebook profile that people might think that it’s time for my baby boy to fall. I need to be careful with what I write but a day of birth is definitely a Boom! moment. Take care of you and yours. I’m out, peace!