Old spice x Ray Lewis
by Taavi Kuisma on Sep.26, 2010, under Headlines, Social Media & Advertising, Sports
We have been talking about Old Spice in more than few editions and why not? The ads rock and Old Spice is a pretty damn manly product as well. Just so that you know, Nordic Denim House men indeed smell like Old Spice and not a lady. We’ve almost recovered from the overdose of awesomeness that came in the form of “Old Spice guy” ads and the ad featuring Terry Crews that were, well just to say full of POWEEEEEER. Now, continuing on a good start and hype gathered with the previous spots, Old Spice has teamed up with NFL’s Ray Lewis as the new spokesperson for the brand.
The ads continue with the same theme as the previous ones but some things are different. The timing is awesome considering the freshly started NFL season and Ray’s holding his own with his newly adopted mantle. But do the new ads fare well against the ah-so-awesome ads we’ve seen in the past? Check the ads and let us know. Peace.



