How to promote a new racing game? Take guys from Entourage, give them roles as valets and write a script to support the concept. Well the order of these things might be a bit different but hey whatever works? Jerry Ferrara and Kevin Dillon throw a bunch of one liners and talk smack about racing, while parking other people’s cars. I found the concept at least smile-worthy so what do you think of the new campaign for Need for Speed: Hot Pursuit?

The game is in-stores and you can find more similar videos from the Need For Speed Youtube channel. Game on!