Acronym has been making name for itself for innovation and branding abilities ever since its establishment. “Founded in 1994 by Errolson Hugh and Michaela Sachenbacher as a design agency with a focus on technology in apparel. The pair collaborated with numerous brands throughout Europe until 2002 saw the launch of their own in house label, Acronym.” (Slamxhype)

Their latest video pretty much summarizes the cool and edgy approach the brand has. The details from Ninja Scroll anime on the background to the choice of music. Check it out.

SLIGHT RETURN from ACRNM on Vimeo.