We all know Lexus as the premium car brand from Toyota Motor Corporation but what you might have not known is that Lexus also does collaboration work with labels and photographers in presenting brands with similar mentality as theirs. I was glad to come by Lexus – Hybrid of Japan site presenting a fashion label we all are familiar with, Momotaro Jeans.

Lexus has chosen to introduce Momotaro Jeans in respect to their craftsmanship that has similar characteristic’s to Lexus’ ideology. The photography is by Tamaki Yoshida, who has a very impressive portfolio already. From what I have been told, Lexus has indeed done these type of “collaborations” before presenting Japanese brands with photography by famous photographers. The pictures look nice and bring out the essence of the brand.

Just to clarify, this is not a collaboration project for Lexus, but rather two brands coming together in the name of Fashion. I think there are more pictures available and should I get my hands on more I will post the details on the blog. It’s good to see a brand like Momotaro Jeans getting recognition from other brands as well.

Images courtesy of Lexus.

You can check the Lexus website for more pics and details just note that the information is in Japanese.