LeBron has a lot of weight on his shoulders, folks expecting him to rally Miami to another title. I think LeBron is hungry for a ring of his own as well. But the on-court and media pressures are not slowing him down, especially on the sneaker front. He is after all one of the better players in today’s NBA. Speaking of sneakers, LeBron’s fresh Nike LeBron 8 V/2 sneaker is making its way to the store shelves and in promotion of this, Nike has a little video out there that is sure to catch some buzz. Titled Lion, the clip represents the Lion within the player, or the shoe. Not planning to go through all the semantics of the ad, but found it pretty cool. Thus sharing it with all of you. Speaking of new sneakers, I need to get me mines. Perhaps LeBrons this time?

Via Highsnobiety.