Volkswagen – The Force
by Taavi Kuisma on Feb.03, 2011, under Headlines, Social Media & Advertising, Wheels
Advertisements are great when they’re done right. When you mix enough tongue in cheek, style and just good concept you can do wonders with a 30 second clip. One of the best ads in the recent memory, aside from the ridiculous (in a good way) NIke Basketball ads. Combine a new car, Star Wars and well kids and you get an ad that will gain over a million views on the first day out. Like Volkswagen put it, “the spot features a pint-sized Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway. It leverages humor and the unforgettable Star Wars™ score to create an emotional commercial.”
How awesome is that. The kid’s reaction… Priceless!
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February 3rd, 2011 on 9:26 pm
massive one…
February 3rd, 2011 on 9:52 pm
Indeed Tim, indeed…
February 4th, 2011 on 12:45 am
This is so good indeed! Watched three times in a row.
February 4th, 2011 on 8:08 am
Yeah, awesome clip. Watched it quite a few times as well.