We’re always on the lookout for cool denim stories and more often than none these stories also include the artisan mentality behind the brand and its products, not just the wear and tear stories. One of the coolest clips I’ve seen in the recent past has to be Finding America short film clip by Sinuhe Xavier. The film gets back to basics with California-based denim brand The Stronghold that was originally established in 1895, making it a fore-runner in the workwear/denim industry altogether. I really love the artisan approach on the clip and I am sure you will love it as well.

Finding America from sinuhe xavier on Vimeo.
Via Hypebeast.