It’s amazing how the modern technology combines the interactive applications and tangible products (toys, games etc.). The kids these days can combine a mobile gaming experience with toys such as LEGO to create something unique taking creativity to another level. Of course nay-Sayers and critics keep arguing that kids should not be mixed with gadgets, but I say it’s pretty awesome how the child’s playing experience can be further enhanced with an applciation that reacts to his/her LEGO creation for instance. A good example of such games is LEGO’s Life of George App in which players, “Follow George around the world as he challenges you to a series of fun building tasks. Build as fast as possible, capture your model with your iPhone/iPod camera and get scored on your building skills.” (LEGO) Pretty cool.