Anyone whom has dropped their iPhone face first to pavement know that the damage usually results in acquisition of new phone or a very expensive fix as the glass pieces do cost a dollar or two. Fortunately there are number of protective cases out there, some better than the others. Seldom however are the cases made for military grade protection. Case mate are answering to the needs of those who need an iPhone 4 case that can take kicks, hits from hammer, golf club, baseball bat, sand or water. The “Tank” is basically a case you should be taking along should you be rock climbing or making a trip to Antarctic or some other extreme environment. And even if the case is not as protective as it claims to be, they still produced one helluva video to promote it.

Via Highsnobiety.