Christmas is just behind the corner and we’re gearing up for the year of the Dragon 2012. What better way to celebrate this joyous season than by refurnishing our site with a new visual look. The picture is featuring Maxwell, the Husky Boy and is part of the launch “campaign” for Northern Denim Co. titled, Born For A Cause. That said, don’t be surprised if you see the visual elsewhere as well. Cheerful holiday season y’all!