it’s great to see the luxury brands previously only present in traditional boutiques exploring the digital environment in not only e-commerce but campaigns that combine elements of multiple channels thus creating a unique user experience that still remains true to the brand and its aesthetics.

Picture courtesy of Japan Trends.

Louis Vuitton Japan recently tag-teamed with KDDI, one of the leading telcos in Japan to introduce Louis Vuitton Circus to the audience in Japan. By combining Social media, LV website, augmented reality application (on Android) and AR markers in-store.

The user journey takes users from the web to store to discover the AR experience. The drive to store is incentivized with limited edition AR cards. Collectibles to some I suppose.

It also seems that this experience is better when shared with a bunch of friends. Never browsed a Louis Vuitton website with a group of friends before.

Via Japan Trends.