What’s the #KobeSystem and what can it do to you? I guess it’s not just what can the system do for you but where do you go once you’ve already reached “the beyond” As Nike put it, “Where do you go from the top? You go over the top. The #KobeSystem: Success for the Successful is Kobe’s winning, results-oriented philosophy on how to adapt to succeed. You’re Welcome.”

The #KobeSystem follows an impressive line of Nike ads that just embody the WTF effect. I mean we had Robert Rodriguez and Kobe Bryant doing a movie about the Black Mamba, and now we have the #KobeSystem that is helping the ones like Richard BRanson, Kanye West, Jerry Rice and Serena Williams to go beyond the top.

The almost brainwashing style and certain thematics of the ads have even gotten people linking the ads to the Illuminati and such. Hmm… Not sure about that but I can safely say that the #KobeSystem has gotten people talking.