At best the line between art and advertising is very thin. A great example of an ad campaign that works like art is the latest LEGO Imagine campaign by German agency Jung Von Matt. The minimalist print ads feature LEGO versions of famous cartoon characters constructed using only the very basic LEGO blocks. Truly inspirational work.

Pictures courtesy of Super Punch.

I believe the inspiration behind the campaign comes from the pixel art that surfaced on the web some time back. See the resemblance? Inspired by pixels or not, it’s still an awesome campaign.

Via Gizmodo.