Having worn the 13.5oz Old American Selvedge Denim Lot 3010 jeans for about 6 months now, I’ve seen how the denim behaves and fades. The denim is rather “uneven” paying homage to the old production methods that not give equally even fabric. This gives the jeans a slightly rugged appearance and also ensures every pair is truly unique.
The denim’s fading is equally unique. The denim is not fast fading although the first soak does leave your bathtub blue in color. With wear the jeans do however fade and I’ve been more than happy with the results of my own particular pair of Northern Denim Co. Jeans.
As a preview every pair features a piece of fabric that not only serves as a fix patch but also gives an idea of how the jeans will fade.
Naturally every pair fades different with many things like the washing type, detergent used, drying method and even the water affecting the end result. I took few pictures of the denim with it’s raw, natural state, 6 month fading and the patch side by side. The light itself affects how the denim looks like so thus three different pics below. Two without flash in different light and one more with flash.