“Some stars show you the way. Muham­mad Ali and a ris­ing star.” That’s the tagline for the Core Values campaign by the luxury brand Louis Vuitton. The brand continues the star studded line up of icons featured in the campaign this time with the boxing icon Mohammad Ali. The visual was photographed by Annie Leibovitz and features one of Ali’s grandsons. Ali joins the likes of Bono, Sofia and Francis Ford Coppola and Sean Connery whom have been the face of Louis Vuitton in the past.

Photo courtesy of Louis Vuitton/ Annie Leibovitz