Nordic Denim House Blog » Taavi Kuisma

Ferrari FF at Arjeplog

Taavi Kuisma — Sun, 05 Feb 2012 03:42:34 +0000

Have you ever seen a Ferrari drifting on snowy forest roads? Well if you haven’t now’s your chance. Ferrari teamed up with 1978 Rally World Champion Markku Alen putting the Ferrari 4WD to test at Arjeplog track in Sweden. Pretty cool video. Reminds me of the elemental testing of the new Porsche Carrera.

Via Rushlane.

Vote for Project Wear and Tear winner

Taavi Kuisma — Sat, 04 Feb 2012 06:31:48 +0000

Time flies, Project Wear and Tear kicked off over a year ago and based on the comments and feedback, it has been a fun project that has produced some really, really impressive results. That alone is enough to make this project a success. The major following throughout the project is just an icing on the cake. The project has progressed to the last stretch and we’re letting you, our audience decide the winner. Although I feel everyone participating in the project is a winner, we’re still sticking to the original plan and crowning the winner in one month’s time. Thus steer towards the Project Wear and Tear site and vote for your favorite from the top three. You can vote using the poll on the top right corner of the site. Right below search and above our support logos.

Ika – Naked & Famous x Momotaro Jeans

Tuomas – G003-MB Copper Label Momotaro Jeans

Rob – 0901 Vintage Label Momotaro Jeans

Do you remember Bluce? How cool is that?

Mini Denim at Capsule Paris

Taavi Kuisma — Sat, 04 Feb 2012 03:45:39 +0000

Momotaro Jeans’ Mini Denim is slow and steady becoming an internet phenomenon. It’s great to see so many sources writing about these tiny jeans. The jeans are a great example of Momotaro Jeans’ workmanship. Standing 15 cm tall, the jeans are not just tiny but packed with details you would expect from a pair of Momotaro Jeans. Made by hand, without compromise. I have yet to see the Mini Denim in person but this if something is a collector’s item. I have the Daruma sitting next to Mini Denim, and that gives a good idea of how small the jeans really are. If my memory serves me right, the guys have also produced a “giant” pair of jeans or was it a jacket? I have to check back my archives. Nevertheless, well done Momotaro Jeans.

Friday morning POWER

Taavi Kuisma — Fri, 03 Feb 2012 02:05:08 +0000

Friday morning. Time of inspiration, hope and in some cases drama. What every Friday morning needs is a bit of POWER! That POWER today comes in form of Old Spice and Toyota. Well done both, today shall be a good day.

WTF effect in effect…

The Heritage Post featuring the Husky Boy

Taavi Kuisma — Tue, 31 Jan 2012 05:10:02 +0000

Little Aladdin on a Denim Carpet as one of my friends put it. Rather nice way to describe the latest visuals for the Northern Denim Co. Lot 3010. You might have seen the lead visual on our site but now you can see the original picture in a new German magazine called The Heritage Post. We’re still waiting for our copies (available through NDH) but a spread featuring Northern Denim Co. got online yesterday and it has been “liked” rather nicely.

Picture courtesy of Tilmann Seipp.

The jeans are scheduled to ship around beginning of March from Japan to Finland, Malaysia and across the globe from there. Exciting times. Get your pair online through NDH store or drop an email to taavi.kuisma@nordicdenimhouse.com to reserve your pair. All profits go to charity to help the earthquake and tsunami victims of the March 11th disaster that shook Japan last year.

Audi Game Day

Taavi Kuisma — Sun, 29 Jan 2012 12:23:13 +0000

Volkswagen raised the bar with their Darth Vader kid. But that was last year. And the plan seems to be to continue with the same theme, at least based on what we can decipher from their teaser. But Volkswagen is not the only brand betting on the game day ad space. Audi’s 2012 Game Day Commercial features a vampire party and an ending that I’m pretty sure beats Twilight’s ending any given day? Or as Tuomas put it, another better ending for Twilight. Good look Audi.

#KOBESYSTEM – Level 4 – Explosion

Taavi Kuisma — Fri, 27 Jan 2012 06:17:22 +0000

“Apologize to Kanye West for wasting 2 million dollars of his time.” BOOM!

Star Wars Uncut

Taavi Kuisma — Wed, 25 Jan 2012 15:38:58 +0000

This is way too cool for school. No matter what’s the school. What do you get when you take hundreds, possibly thousands of Star Wars fans and give them a simple task of making a 15 second fan version Star Wars Episode IV: A New Hope? Well what you get is Star Wars Uncut. A classic sci-fi film recreated entirely of 15 second fan films. The film is about 2 hours long so I won’t bore you with more words. This is just too great. Well done people.

Star Wars Uncut: Director’s Cut from Casey Pugh on Vimeo.

Happy Year of the Dragon

Taavi Kuisma — Sun, 22 Jan 2012 15:41:14 +0000

We would like to wish each and everyone a Happy New Lunar Year.

Year 2012 also coincides with the year of the dragon. Dragon is a symbol of wisdom so may this lead to wise decisions on every step you take. Gong Hei Fatt Choi, Gong Xi Fa Cai and we hope you will have a prosperous year of the dragon ahead.

3sixteen

Taavi Kuisma — Sun, 22 Jan 2012 09:30:38 +0000

Last year we started a dialogue with 3sixteen brand from the US. A relatively new brand established with the core ideal, “what we make is who we are. Long before we decided what to produce, we knew what we wanted 3sixteen to be: a company we could believe in, whose practices exemplify both a pursuit of honesty and a commitment to excellence in our business. We strive to apply our core values to everything that we do.” (3sixteen)

High quality, yet affordable jeans produced in the USA. Pretty good combination. Although our dialogue started while back already, it sometimes takes time to get things moving. However recently we received a pair of 3sixteen SL-100x straight leg jeans from the brand, which give a good idea about the attention to detail 3sixteen is all about.

I decided to split the introduction to few posts, starting with some of the nice details about the jeans/brand and moving along to the fit and rest of the details. My first impression is very good and we are very interested to hear what you think and would you be interested of the 3sixteen brand. Even before we go into fit details and pics, I can already hint that those looking for a slimmer pair of denim with some weight to it (the fabric), this could be the brand you are looking for. But without further due, let’s go through some of the details.

Heavy duty leather patch.

Made in USA.

Pocket bag details.

Selvedge lining on the fly.

Double stitching on the inseam. Neatly chainstitched cuffs.

Branded rivets and hidden selvedge in the cion pocket.

Double belt loop in the back.

Branded hardware. 3sixteen buttons.

And some more key details courtesy of 3sixteen.

- 14.5 oz slub yarn selvedge denim
- Sanforized, skewed, and singed
- 7×6 weave (#7 warp slub yarn x #6 weft)
- Red line selvedge
- 100% Cotton
- Woven in Okayama, Japan to 3sixteen’s exact specifications

The last point is one of the key differentiations between 3sixteen and many other denim brands. 3sixteen spent the past year and a half working directly the denim mill to develop the textile that’s exclusive to the brand, featuring all the properties wanted for a high quality pair of jeans. Some of the details include:

- Minimal processing (this allows the denim to retain some hairiness, and prevents the denim from looking too sleek and uniform)
- Crunchy, yet comfortable from the first wear. The 14.5 oz denim is heavy duty but due to the open ended weft yarns, the inside of the jeans have an exceptionally soft feel to them.

The jeans are very unique. The softness of the denim reminds me of some other denim brands whom use lighter, soft denim to ensure the soft feel. But this one’s 14.5 oz, heavy duty denim that will definitely last in wear. The jeans are combination of unique features from the details to the fit. The fit feels a bit slimmer than some of the other brands I have worn. But I will talk more about the fit in my next post on the brand with more pictures including the fit.