Audi (namely the Audi R8)has been the “chosen car brand” of Tony Stark aka the Iron Man for few movies already. Riding on the hype of the upcoming Iron Man 3, Audi has launched a co-branded campaign that gives the fans a chance to choose how the story goes. Steer the Story is latest in line of crowd sourced campaigns, that allows fans to have a say in the end-result. As a comic book fan, I approve this campaign.

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It’s Superbowl Sunday and I again feel like it was just yesterday when they played the previous Superbowl. Oh well, years go by faster. I guess it means I’m getting old. But never too old to enjoy the Superbowl “Big Game” Ads. The biggest brands and their creative agencies have all been unleashed to catch the eyes of viewers worldwide. There are some ads that I am really looking forward to like the feature for the Iron Man 3 but many awesome ads have already been rolled out and have started to gain that all important ROI. Below some of our favorites. Game time! God speed Ravens and 49ers…

God of War: Ascension “From Ashes

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Forget the other 2012 (end of the world) nonsense. Join Dikembe Mutombo in this ultimate epic awesomeness that is Old Spice’s campaign to save the world. Not wasting any time in writing. PLAY THE GAME. SAVE THE WORLD.

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While people are struggling with the maps on their iOS 6 devices, Google is now giving us an underwater view through their Google maps. The update done in association with The Catlin Seaview Survey brings “people around the globe the most comprehensive, accurate and usable map of the world – including the underwater world. This ocean collection includes six of the world’s most incredible underwater spots, including coral reefs (and their inhabitants) in Australia, the Philippines and Hawaii.” (Google Maps)

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I was supposed to post this up already last week, but somehow I missed my scheduled posting. Some time back, we mentioned of Louis Vuitton’s latest campaign featuring Muhammad Ali. As part of Louis Vuitton’s digital tribute to The Greatest – Muhammad Ali, The Greatest Words brings together artists from different worlds, namely Yasiin Bey (aka Mos Def) and calligrapher Niels Shoe Meulman both revisiting the words of Muhammad Ali in their own ways. As Darth Vader would put it, impressive… most impressive.

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I believe the world just needs more fun and games. Nike seems to think the same way and decided to gamify the world through Nike+. Pretty awesome ad. Well played Nike. No pun intended.

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Louis Vuitton recently released a teaser video for their latest Core Values campaign featuring none other than Muhammad Ali. “In July 2012 Louis Vuitton will present a dedicated digital experience celebrating the inspirational words of Muhammad Ali, with the participation of calligrapher Niels Shoe Meulman and word artist Yasiin Bey (aka Mos Def) at Louis Vuitton Journeys – The Greatest.” (Louis Vuitton) Check out the teaser below.

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“Some stars show you the way. Muham­mad Ali and a ris­ing star.” That’s the tagline for the Core Values campaign by the luxury brand Louis Vuitton. The brand continues the star studded line up of icons featured in the campaign this time with the boxing icon Mohammad Ali. The visual was photographed by Annie Leibovitz and features one of Ali’s grandsons. Ali joins the likes of Bono, Sofia and Francis Ford Coppola and Sean Connery whom have been the face of Louis Vuitton in the past.

Photo courtesy of Louis Vuitton/ Annie Leibovitz
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So, the world went crazy over the Nike Air Yeezy II sneakers released yesterday. I could argue that the release matches if not tops the Nike Mag (Back to the Future Marty McFly) release from last year. The shoe was released in selected stores worldwide as well as few online outlets offering a raffle for one’s chance to win a pair. A raffle was pretty much the only way for the stores to keep control over the insane masses queuing, and camping in front of Nike retailers for up to weeks. Yes, plural. I personally wished to land a pair of the kicks but as the shoes were seemingly not released at my neck of the woods an online raffle was an only choice, but nnah… not with my luck. Nike did make the shoes available through NikeStore, and as a result their servers, site and pretty much everythign else was jammed for hours with everyone reloading the site every other second to make sure they are there when the shoe becomes available online. The online purchase was made available for US citizens only but that does not stop international buyers from checking the site out. People were pretty vocal about their frustration, anticipation and Nike’s website issues resulting in few rather humorous Twitter updates.

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Pepsi MAX teamed up with NBA rookie of the year Kyrie Irving for a pick-up game in Bloomfield, NJ. Just that Kyrie did not play as himself but as “Uncle Drew”. Awesome stuff. Well done Pepsi.

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