“Apologize to Kanye West for wasting 2 million dollars of his time.” BOOM!

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What’s the #KobeSystem and what can it do to you? I guess it’s not just what can the system do for you but where do you go once you’ve already reached “the beyond” As Nike put it, “Where do you go from the top? You go over the top. The #KobeSystem: Success for the Successful is Kobe’s winning, results-oriented philosophy on how to adapt to succeed. You’re Welcome.”

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it’s great to see the luxury brands previously only present in traditional boutiques exploring the digital environment in not only e-commerce but campaigns that combine elements of multiple channels thus creating a unique user experience that still remains true to the brand and its aesthetics.

Picture courtesy of Japan Trends.
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Education is important and we do our best to support educational initiatives, especially research that is linked to our field of business. Today I would like to ask our help from our readers in answering a short questionnaire helping the on-going research of my sister. Her project on Social Media Marketing has gotten to the data collection stage and if you are reading this post, you are definitely part of the target audience for her research. You can access the questionnaire from the link below:

Social Media Marketing

All data collected is treated with utmost confidentiality and will be only used for the purpose of the research. If you have any questions, feel free to contact info@nordicdenimhouse.com. Thanks in advance to everyone contributing.
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In my on-going research of the WTF effect I come across number of ads that truly embody this WTF phenomenon. One of these ads is Coors Light ad simply titled Van Damme. The ad featuring the legendary action star tells a story of a man, his pants and refreshing memory of Coors Light. This could very well be a denim ad. “My pants froze. They froze hard.” Story of my life!
–update–
More Van Damme!

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I’m sure each and every (mostly) happy owner of an iPhone 4S has found a new friend with Siri. My Christmas arrived early as I got my 4S few days ago already. I’m pretty impressed with Siri and she seems to understand what I’m asking as well so it’s all good. I’m not here to go into too much detail on how much I appreciate my new phone, but it is a rather useful tool. Useful enough to be used by a man who has 3.7 billion new appointments and only one night to make sure no child is left without a present. I’m talking about Santa of course. We might not have much snow in Finland right now, but Christmas is more than just snow right? Like presents… Ho ho ho…

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Mr Sulu, you are so very wise. Geekdom! UNITE!

P.S. Call Buffy, she’s been absent for far too long.

More and more ads out there are making use of an unwritten force, a fact that people cannot deny, but what somehow still remains underestimated in terms of its effect. I’m talking about WTF effect of course. WTF effect is something, anyone spending more than an hour on social media has most likely come across in some form of share, linking etc. WTF effect is that little something that turns an ordinary ad into something powerful, awesome and superior to the safe, nutless ads the companies are usually spending their marketing budgets on. But why is this effect called the WTF effect? Well simple enough, when you see an ad like this:

you can’t help but to say (usually out loud) “what the fuck?” Pardon my French, but there is only one way to say WTF. Some of the industry insiders and old-heads are calling this experimental advertising, but I truly believe that there is more than just experimental ads behind the success of campaigns such as those for Old Spice.
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The sinking feeling. The moment when you realize you just screwed up and now need to put your game face on in a matter of seconds to amend the situation. Familiar circumstances to anyone with sports background but most likely familiar to pretty much anyone as we all tend to screw up something every now and then. Nike visualized this feeling pretty well in their latest Air Jordan ad. Although the video is obviously about the flight, I paid more attention to the sinking feeling. Cool ad nonetheless.

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I guess if you went into details in semantics of the ad you could say something like, “the paint in the ad represents the color(s) the new Beats By Dr. Dre headphones bring to one’s life.” Life is so plain so why not add in some color. My take on this however was that the good Doctor likes to throw paint filled water balloons at people just minding their own business. I really like the Beats headphones, can’t afford a pair (or could but don’t dare to buy to retain domestic peace). Not sure if the colorful headphones would be my thing, being the plain kind of guy but it never hurts to have variety for your products. After all, it would be boring if we all were as plain as me…

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