Chopping a competing sneaker to prove a point was not enough for Adidas. They decided to chop another Nike kick to make it Crazy Light. This time with a chainsaw…

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It’s always nice to compare features of a product to a competing brand for instance. You can do that in many ways but seldom the comparison is direct and happens in a video ad. Adidas in their promotion of the new 9.8 oz AdiZero Crazy Light blow a direct hit at a very significant competitor. While the short clip does have some wow effect in it, it also raised a question; “are they allowed to do that?” Still the clip is pretty funny and I recommend paying attention to the disclaimers on the bottom, kind of adds insult to the injury.

Video after the jump.
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Pretty inspiring ad from Adidas following up on their latest All In campaign. THe ad clip features Derrick Rose of Chicago Bulls who just became NBA’s Most Valuable Player (MVP) for the season. The ad plays on the notion of question(s), “why can’t I be the best player in the league? Why can’t I be the MVP?” Well D. Rose got his answer becoming the youngest MVP in the NBA history. Dedicate yourself to the game you play and never look back. Awesome stuff.

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It’s nothing new that sneaker enthusiasts might like a birthday cake designed after their favorite shoe. We have seen the same done with gadgets and other items alike. But it’s this particular sneaker birthday cake that actually caught my attention. Why? Because it’s Adidas Kobe, the shoe I wore back in the beginning of 2000′s. A shoe which I liked very much, although it was definitely flawed. The major issue was the breaking lace loops. I had like 3 different pairs of this shoe and all of them broke the same way. Still although it looked like something from a Sci-Fi movie (inspired by Audi TT) the shoe was good for me. And the cake doesn’t look bad either.

Via Sneaker News.
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Sometimes we get strange advertising, like that serenading unicorn, that is only weird and not even remotely funny. Although Sarah Silverman does make anything she is in 27 % better by her mere presence. Then again, sometimes we get great stories in the shape and form of advertising, like this clip for the Adidas Originals Safety Wear Collection.

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Some of you might remember our post from Copenhagen Fashion Week, back in August in which we shared a picture of pretty cool Adidas graffiti art from the streets of Copenhagen. Adidas is an innovator and tied into the street cultures ever since (or before) Run DMC sun My Adidas. Their Current Then, Now and Forever campaign does not leave anyone cold and little did we know that the piece we photographed back in CPH was actually part of this campaign.

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Get your geek on. Literally, for once.

The Spring / Summer 2011 collaboration between Adidas Originals and Lucasfilm Ltd.’s Star Wars, themed “Iconic Fusion”, is a sight to behold – and just as awaited for as Christmas is. Once all that hassle with the Fat Guy in Red™ (sponsored by Coca-Cola©) is over and done with, we can start expecting for the Dark Lord Vader and his little elves in white.

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It feels as if it was just yesterday that Lakers reigned supreme over the Boston Celtics for another championship. It was only last night that Lakers received their Championship rings before taking on another NBA season starting off with a game against Houston Rockets. Fifth ring for Kobe Bryant who’s hungry for another title and I can see the rest of the Lakers roster ready to take on the other teams for another three peat in the last decade. Awesome night started off with inspirational speeches and the ring ceremony. What a way to start the season.

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Adidas is one of the brands that has kept its street credibility throughout the years. I mean even if you go back 20 years, the Run DMC was already rapping about My Adidas. The brand has retained the originality and been an integral part of the street-wear culture. No matter whether it’s Hip Hop or sports Adidas is there. Even I’m wearing a pair almost on daily basis.

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How many of you remember Tron? I mean Tron from your childhood or youth days not the Tron in the Dave Chappelle skit. Even if you’re not familiar with the 1982 Science Fiction film, you might have come across Tron in games like Kingdom Hearts 2 or you might have seen the trailer of the new Tron Legacy coming out in December in the cinemas near you. If you haven’t seen the trailer for the film, you can find few of them right here.

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