Louis Vuitton is an undeniable travel icon and not only in terms of their history in production of hand made luggage but also for the journeys the brand has directly or indirectly been a part of. Louis Vuitton is taking these journeys to another digital level with their new App simply titled Amble. So what is an Amble? According to Louis Vuitton, “An Amble is a personalized pathway within a city, and is composed of several spots chosen by the user.” Basically you can immerse in Louis Vuitton’s spirit of travel by sharing your travel experiences using the Amble application. I just downloaded the app and have not spotted much action in KL region, but I’ll try to change this soon. Pretty cool extension to the brand’s famous City Guides. For more info visit www.louisvuittonamble.com.

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I love how the apparel brands are embracing the digital era and making use of variety of approaches to promote their brand. Latest one I came across is Dickies Workwear’s Love Your Work app that in addition to presentation of Dickies’ 2010 AW lineup, also features figureheads of street fashion, photography, music and sport, representing the brand.

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