Nordic Denim House Blog » Basketball

The #KobeSystem

Taavi Kuisma — Sat, 14 Jan 2012 18:24:15 +0000

What’s the #KobeSystem and what can it do to you? I guess it’s not just what can the system do for you but where do you go once you’ve already reached “the beyond” As Nike put it, “Where do you go from the top? You go over the top. The #KobeSystem: Success for the Successful is Kobe’s winning, results-oriented philosophy on how to adapt to succeed. You’re Welcome.”

The #KobeSystem follows an impressive line of Nike ads that just embody the WTF effect. I mean we had Robert Rodriguez and Kobe Bryant doing a movie about the Black Mamba, and now we have the #KobeSystem that is helping the ones like Richard BRanson, Kanye West, Jerry Rice and Serena Williams to go beyond the top.

The almost brainwashing style and certain thematics of the ads have even gotten people linking the ads to the Illuminati and such. Hmm… Not sure about that but I can safely say that the #KobeSystem has gotten people talking.

The sinking feeling

Taavi Kuisma — Sun, 04 Dec 2011 10:32:01 +0000

The sinking feeling. The moment when you realize you just screwed up and now need to put your game face on in a matter of seconds to amend the situation. Familiar circumstances to anyone with sports background but most likely familiar to pretty much anyone as we all tend to screw up something every now and then. Nike visualized this feeling pretty well in their latest Air Jordan ad. Although the video is obviously about the flight, I paid more attention to the sinking feeling. Cool ad nonetheless.

Trick Shots

Tuomas Jaalinoja — Sun, 27 Nov 2011 15:39:39 +0000

This is for all y’all basketbolics, like Taavi.

For the Love of the Game

Taavi Kuisma — Wed, 26 Oct 2011 06:42:00 +0000

You know what? We’re in it for the Love of the Game. Just like Air Jordan…

adiZero Crazy Light – Nike meets Chainsaw

Taavi Kuisma — Thu, 26 May 2011 17:36:30 +0000

Chopping a competing sneaker to prove a point was not enough for Adidas. They decided to chop another Nike kick to make it Crazy Light. This time with a chainsaw…

Crazy Light

Taavi Kuisma — Wed, 25 May 2011 01:57:30 +0000

It’s always nice to compare features of a product to a competing brand for instance. You can do that in many ways but seldom the comparison is direct and happens in a video ad. Adidas in their promotion of the new 9.8 oz AdiZero Crazy Light blow a direct hit at a very significant competitor. While the short clip does have some wow effect in it, it also raised a question; “are they allowed to do that?” Still the clip is pretty funny and I recommend paying attention to the disclaimers on the bottom, kind of adds insult to the injury.

Video after the jump.

Via Highsnobiety.

Kobe Bryant is The Black Mamba

Taavi Kuisma — Sat, 19 Feb 2011 09:01:47 +0000

The time has come, All-Star Weekend is here and so is the premiere of the Black Mamba, a film by Robert Rodriguez. The last two trailers have promised a lot with stellar cast of Kobe Bryant, Bruce Willis, Danny Trejo and Kanye West this film should be one of the biggest Nike ads in history. Along the past few days Nike has released pics and teasers of the film which is now live. Watch the film after the jump!

NBA x Marvel All-Stars

Taavi Kuisma — Tue, 08 Feb 2011 08:21:59 +0000

While back NBA and Marvel joined forces for some pretty epic NBA styled Marvel cover art. Now these two names have joined forces again for some exclusive Marvel styled NBA apparel. Now in most cases these types of shirts would not look too cool. But don’t let the idea fool you. The shirts and caps produced for this collaboration are pretty damn cool.

Just mix Marvel superheroes with your favorite NBA team and you get the point. What’s cool about the shirts is that they have adjusted the looks of the Marvel characters to match the teams. For instance take a look at (krhm) Lakers shirt with Iron Man and the gang wearing Purple and Gold to match the Laker look.

They have also adjusted some tees to match the team’s and character’s styles. I mean Spider Man is a New Yorker so having him representing Knicks in a shirt is given. At the same time the Hulk’s green look fits perfect with the Boston Celtics’ clover green appearance. I’m a Lakers fan but still this one’s probably my favorite tee among all of these. It does remind me of Space Jam movie from back in the day though.

In celebration of the upcoming NBA All Star game, the two brands have put together an All Star cap as well. I guess you could call this one a triple collaboration as it’s produced by the cap giant New Era.

Pictures courtesy of Marvel.com.

Collaborations are always cool, especially when done well. These items make a nice alternative to the standard Jerseys you wear to the games. I have a feeling this won’t be the last collaboration between NBA and Marvel, so we’ll just have to wait and see what else they will cook up.

Nike Zoom Kobe VI – The shoe

Taavi Kuisma — Tue, 01 Feb 2011 12:07:57 +0000

We’ve seen trailers of the Black Mamba, a film by Robert Rodriguez. We’ve seen a clip about ophidiophobia but what about the shoe these clips promote? Sneakernews provided an insight into Nike Zoom Kove VI event held at Nike vault at the Staples Center, Los Angeles. The event did not just preview the trailer 2 for the Black Mamba feature film but also introduced a Kobe VI sneakers in different colorways. One of the sweetest styles presented is the Black, White and Varsity Red sneaker with the black and metallic “snake” upper representing the Black Mamba.

Pictures courtesy Dunk.

The shoes look pretty hot and I for one like the snake upper. Although when I hit the Nike Store with a friend one week back, he was almost offended by the style. Each their own and I think that the top fits the shoe. My pair of Kobe V’s is without the snake upper though, but the Team USA version came without it. Still if these kicks are as good as the first impression, the next pair might just feature more snake skin, even if only as a print.

Via Sneakernews.

Nike Zoom Kobe VI – Ophidiophobia

Taavi Kuisma — Tue, 01 Feb 2011 04:38:02 +0000

Fear of snakes or ophidiophobia is a very common fear. I mean even Indiana Jones threaded these squamates. Snakes have a pretty bad reputation and Black Mamba might be one of the most feared individuals among snakes. So does the Ophidiophobia also include fear for Kobe Bryant aka the Black Mamba on the basketball court? I’m pretty sure most of the players have mixed feelings of fear and respect towards the the Black Mamba and he would not gotten the moniker without any reason. The latest Nike Basketball ad/clip looks into this particular fear while promoting the new Kobes.

Via Highsnobiety.