Just in case you weren’t hyped enough about the upcoming release of the Dark Knight Rises.

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The rumor has it that the new Batman: The Dark Knight Rises film directed by Cristpher Nolan is based on the Knight Fall comic book series famous for Bane literally breaking Batman’s back. There has been plenty of footage that indicates Batman is not going have an easy win over Bane in the upcoming movie, but the latest teaser poster furthermore indicates that this might be the end of the legend. The Legend Ends sounds ominous but I have faith Nolan won’t be killing off Batman nor breaking his back (I hope). Then again, knowing Nolan’s style we could and should be expecting interesting plot twists in the movie that is to be released on the 20th of July 2012. To further feed the fans’ appetite, there supposedly another theatrical trailer shown before the new Mission Impossibe: Ghost Protocol movie. Another good reason to catch that flick.

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I have to say the latest Batman movies are leading the way in terms of viral marketing (for movies). I’m pretty sure those into movies, comics or both still remember the I believe in Harvey Dent campaign for the Dark Knight and the marketing team behind the latest Batman Adventure “The Dark Knight Rises” is following in the steps of the previous movie. Although the marketing has only kicked off, they certainly kicked off in style. Not only did they cleverly tie in social media channels like Twitter and Facebook, but they also revealed one of the most talked of characters on their site thedarkknightrises.com. This character being Bane.

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