You can’t ignore the role Levi’s has played in the history of Jeans. They were and still are the top of the mind brand when it came to denim and have retained the style that made them a classic. Their latest marketing effort looks back at the history of the classic 501 jean and its cultural impact. Nice ad from a classic brand.
The soaking an shrinking process is rather important aspect of an denim project. Not only does the shrinkage define the overall fit of the jeans but is also crucial information one needs to provide to the customers purchasing the jeans. The Lot 750x Northern Denim Co. jeans were soaked some time back, fit pics were taken and now I finally made time to post the “post soak findings”.
One of the main differences between the Lot 3010 and the upcoming Lot 750x Northern Denim Co. Jeans is the indigo dye. Lot 750x uses a special natural indigo dyed denim (14.7oz), tha gives the jeans a unique character, not to mention a traditional denim look and feel.
A little history on the fabric and the dye. The natural indigo used is what the Japanese refer to as, Matsuzaka Ai. “Matsuzaka” is a city in Japan, famous for “Ise Grand Shrine” that is near the city. Matsuzaka City on the path leading to the grand shrine.
300 years ago, natural indigo cloth of Matsuzaka was made as a souvenir for the people who went to Ise. The fabric used is dyed at Matsuzaka, a place with rich history of natural indigo dyed cloths.
Another interesting detail about the Northern Denim Co. Lot 750x. And a piece of Japanese fabric history of course. Stay tuned for more updates on the project and get yours!
It’s been long time coming, but this week we finally managed to have a little photo-shoot for the new natural indigo Lot 750x Northern Denim Co. jeans. You can find the details on the Official Northern Denim Co. site.
The Slim Straight cut jeans are not just great 14.7oz fabric but we wanted to work on the fit as well. Lot 3010 is great with the classic Vintage Straight cut but we wanted to see what could we do to create a slightly slimmer fit while retaining the comfort of the Lot 3010. So we chose a Slim Straight silhouette for the Lot 750x. The denim is nice and tough, though the denim softens after some wear and adjusts nicely to one’s lifestyle. The unwashed denim shrinks quite a bit after a wash (1 to 1.5 inches from the waist and inseam) thus just like with majority of slim fitting jeans out there, it’s best to go with your true size or size up one. But more of the shrinking in another post with the measurements.
So we’re back from the holiday. It was great, less work, more fun with the family. I told myself to soak the Northern Denim Co. Lot 750x jeans before the trip after all the measurements and stress testing, but decided to wait till I was back. And so I soaked the jeans today. It’s that one day of the year when the entire bathroom is painted blue. Although the first round of soaking was actually greenish in color due to the starch and qualities of the natural indigo dye. I was actually very excited to see the natural indigo denim bleeding, or the mess it would cause considering the dye is radically different from the synthetic pure indigo.
As my educated guess was, the indigo bleed was what I expected it to be. Blue…
The leather patch of the Northern Denim Co. Lot 750x is one of the more significant changes to Lot 3010. Not only with regards to the logo included but the this time around we wanted to introduce a thick leather patch that would withstand wear and tear with the slightly thicker jeans/ denim.
Aside from measurements of the jeans the behavior of the denim fabric is a key to an awesome denim wearing experience. The fabric evolves as you wear the jeans and high quality denim adapts to your life(style). That’s why no two pairs of premium jeans are alike. The hand made finishing and the personalization of the wear and tear ensures you wear a unique piece.
Details or attention to details is what differentiates brands. Especially premium ones. As the Lot 750x project progresses and we’re getting closer to official launch, we are concurrently working on ensuring everything adds up and makes sense. Especially the measurements. We have a right fit in mind and now that we have the sample, we can test the fit and its different qualities. Remember, it’s all in the details. So now we are measuring the jeans, testing them and making sure all adds up before going into production and collecting orders. What’s important is that the jeans and every little detail of the jeans are loved and appreciated by the customers. So before all adds up, and I am ready to launch the label I will keep you posted. Stay tuned, these jeans are worth following and buying.
So, we got a much anticipated box from FedEx few days back. The package included the first ever pair of natural indigo Lot 750x Northern Denim Co. jeans. Past few days I have been looking into the different features of those jeans and now I am actually wearing a pair while writing this. The pair is still rather stiff as expected from an unwashed pair of jeans. Also the pair fits slimmer than my previous pair of jeans. Slim but still comfortable fit. No skinny jeans…
Last month we shared the sample of the Northern Denim Co. Lot 750x leather patch material. Today we are pleased to share the working draft of the leather patch designed for the Lot 750x. Take note that this is merely a sample draft for the design to test the design. Design, style and leather material approved. Next up, printing the final leather patch and sewing the piece on the latest pair of Northern Denim Co. jeans. Stay tuned for more.