Having worn the 13.5oz Old American Selvedge Denim Lot 3010 jeans for about 6 months now, I’ve seen how the denim behaves and fades. The denim is rather “uneven” paying homage to the old production methods that not give equally even fabric. This gives the jeans a slightly rugged appearance and also ensures every pair is truly unique.

The denim’s fading is equally unique. The denim is not fast fading although the first soak does leave your bathtub blue in color. With wear the jeans do however fade and I’ve been more than happy with the results of my own particular pair of Northern Denim Co. Jeans.

As a preview every pair features a piece of fabric that not only serves as a fix patch but also gives an idea of how the jeans will fade.

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At the Gallery CPH, we want to show the public how the jeans could change along the wear. For the GTB and Vintage Labels we have a number of jeans from our customers that have been worn for a year to few years and the jeans have the fading to show it.

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Good afternoon world!

It’s looking like we might actually get some rain today. It’s been warm and sunny the whole week and the pessimists are saying that the summer as we know it is over (in Finland that is). Well since it’s not even June yet, I’m not jumping on that bandwagon but hey, who knows. No matter what, it’s all good.

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Hiya,

People are often curious to know as to what extend does the Japanese denim fade and shrink? Majority of the brands are talking about great vertical fade as a result of deep indigo blue dye and organic cotton. But all there is to really say about it is that, yes the color does fade after every wash. Different brands have different fading qualities and naturally one can affect the fading process with number of washes and by how they wash theirs jeans. Due to the higher cost of the Japanese denim, many people are hesitant to wash their jeans due to fear of damaging the jeans in the washing machine or they are simply afraid that the deep indigo color will run.

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