We’re always on the lookout for cool denim stories and more often than none these stories also include the artisan mentality behind the brand and its products, not just the wear and tear stories. One of the coolest clips I’ve seen in the recent past has to be Finding America short film clip by Sinuhe Xavier. The film gets back to basics with California-based denim brand The Stronghold that was originally established in 1895, making it a fore-runner in the workwear/denim industry altogether. I really love the artisan approach on the clip and I am sure you will love it as well.

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What’s good?

Something real fresh real quick. I mean it’s not just another Star Wars clip. This here is something special. If you’re not feeling this or if does not even make you smile something must be horribly wrong.

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