Last week marked another milestone for Nordic Denim House with the introduction of Project Wear and Tear supported by Momotaro Jeans, KIKS TYO and Naked & Famous Denim. The idea of the project was to bring together like-minded individuals for a year-long denim project that is at the same time interactive, fun and of course interesting. The idea is to have weekly updates from the participants, whom share pictures of their jeans and the life around the jeans. To keep thing interesting, we added a little Carrot to the project. The “winner”, voted by the readers, can choose a pair of jeans for himself/herself.

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