We’ve spoken the conspicuous consumption of kiddie goods before, and since our daily life is all about those little choices of what’s the best thing for our son, here is another conspicuous consumption post focusing on kids’ goods. Not that we’re all that conspicuous consumers when it comes to Maxwell, the boy’s happy in his mesh tank tops and diapers so we haven’t really even thought of hitting the Gucci store for some kids’ clothes. Of course there are some exceptions that include nice pants, hats and cute little baby sneakers, but nothing really crazy.

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It’s always fascinating to read about the story behind a brand. Especially when talking about brands as iconic as Gucci. According to Rizzoli, it is “an unprecedented publication showcasing Gucci as never before, including thought-provoking essays, commentaries, and authoritative anecdotes along with previously unpublished contemporary and archival photographs.”

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You know I’m a fan of artisan products and stories behind the goods. Recently I came across a cool picture from Gucci, showing a group of artisans from the 40s’ producing the brand’s products at Gucci’s Florentine workshop. I like the style of the picture, I mean it shows the hand made approach of the brand ever-so-nicely. Gucci’s one of those brands that kind of shares opinions (like every brand) but personally I have been very happy with my belt and if the belt can take the wear and tear it’s put through for another year, I will most likely acquire another one in the future. I hope Gucci will post more pictures such as these in the future as these attract me much more than the fashion show pics they normally publish on weekly basis.

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Ever since Kanye’s internship with Louis Vuitton, the luxury brands have pretty much embraced the hip hop connection. And who could blame them, the artists keep flaunting their Gucci belts and Louis Vuitton bags in each and every video. With the growing demand and changing fashio ntides the brands also need to adapt to the environment the best way they can. Good examples include the Louis Vuitton kicks designed (or at least co-designed) by Kanye West as well as more recent examples such as Gucci’s Leather Bomber Jacket made exclusively in celebration of Jay Z’s book Decoded. A page of a book is printed on the jacket’s lining and the jacket is part of a “clue hunting” launched in association with the book release.

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I have kept the radio silence throughout the weekend just spending time with the family. Nonetheless, I am back on the blog. As if I ever left…

So, I have been boasting about the luxury brands’ new pro-digital approach and Gucci seems to be taking this modern touch to a new level. We all know Gucci has just to say decent sunglasses and specs but what could possibly be missing? Don’t you hate it when you’re going to cinema to watch a 3D movie and you are forced to put on those god-awful 3D glasses that never fit right, are horrible to wear if you need to wear glasses and just look bad. It is important to look good even in a cinema right? So what if you could wear your stunner shades to cinema too? Gucci has an answer to this. Gucci 3D glasses released in December priced at $225 at Gucci US stores.

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Since we’re on the topic of Gucci, I thought of sharing an awesome video featuring a pretty awesome boat by Riva and Gucci.

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I mentioned our stop at the Gucci store in Copenhagen in my post CPH Copper Label update, and as much as I dislike repeating myself I need to make an exception in this case. I do occasionally visit these boutiques to check the selection and to observe the staff’s service attitude. As mentioned in the past, I was positively surprised about the service centered approach. So much that I exchanged my money to a particular belt they had in the store, that just happened to be my size. Or to be frank it was my wife who bought the belt as my birthday present.

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So Gucci Guilty’s ad courtesy of Frank Miller has gotten its fair share of online limelight, and now we have the director’s cut not just in HD but also viewable in 3D. Gucci has started promoting the clips on the social media channels and the word seems to be spreading pretty fast. You will still need a pair of 3D glasses but I would imagine the clip will look even better in 3D.

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I thought of combining the past two weeks of my Momotaro Jeans Copper Label journey into one big post full of pics from the past weeks, mostly from Copenhagen since after we came back to Finland I have not had a chance to take any proper pics of the jeans. Also I think the best pics were taken last week. Real life pics that really show the jeans in their current state in action also compared to other wear and tear projects and new jeans. It’s also a nice little summary of our trip to the awesome city of Copenhagen. So I guess it’s best to start from the beginning.

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I guess we can call this high fashion Friday since the second post of the day is about Gucci following one on Louis Vuitton. Interesting enough this is already a second pretty cool online ad campaign from a fashion brand I have seen today. The Gucci Guilty ad which will be shown in total during the MTV Video Music Awards in September. What makes this clip interesting is that it’s by the legendary Frank Miller, yes the Frank Miller. Gucci has brought the campaign on Facebook and created some viral buzz on Youtube as well. All I have to show is the trailer, which looks pretty nice and features Evan Rachel Wood and Chris “Captain America” Evans.

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