You can’t ignore the role Levi’s has played in the history of Jeans. They were and still are the top of the mind brand when it came to denim and have retained the style that made them a classic. Their latest marketing effort looks back at the history of the classic 501 jean and its cultural impact. Nice ad from a classic brand.

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Greetings!

The Saturday’s almost done with. Instead of working the whole day I actually got out a bit and attended a certain social event. There’s nothing like mingling the whole Saturday. Interesting people, interesting event. Good fun. Back to business. I actually started working early on the site’s updates and now for those interested, there’s a whole lot of information about Momotaro Jeans’ history, concept and making on our site. But just to be fair and in order to have closure on “the concept” series, I will throw one more blog post, this time about Momotaro himself and the making of.

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