Nordic Denim House Blog

Tag: Japanese Denim

Going to Battle labels, part three

by on Jul.23, 2010, under Fashion and style, Headlines

Time for an update on the Going to Battle label project I’ve been working on.

This was what my Momotaro Going to Battle labels looked like six months in. Now, two months and three washes later.

It is noteworthy to mention that a boat was captained while wearing these. Initially the jeans got soaked from the spray and the rain, but after the storm eased up they dried quickly in the wind and when dry (much to my liking), became rather wind proof. The skiff was pushed for all its clattering 35 horsepower Evinrud was worth, and still nothing permeated the protective layer of hardcore Japanese denim. Momotaro 1, The Elements 0.

These Momotaros have experienced no noticeable extra shrinkage after the initial washes. My Going to Battle labels were also dipped into the Baltic Sea nearby and given a little rub with sand after which they were left to dry out in the sun. The irregular blotches and lines at the front and back of the knees is from said sanding. The stacking abrasions at the hem have grown lighter. I discovered that the more the denim is washed the higher the contrast between the unbroken, unscathed indigo and the worn parts becomes. The jeans adduce more wear than tear, with only a slight rip at the hemline from cuffing.

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Momotaro Jeans – The Concept – Part 1

by on Jun.13, 2010, under Fashion and style, Headlines

Greetings!

Yesterday went by in a flash. Another cold, rainy day but you know what? I love it. Due to the cold and rainy weather my allergy’s gone, gone with the winds that have been tearing down trees in the city. It’s all good. I’ve had a perfect excuse to spend my weekend at home watching soccer, reading comics and most importantly spending time with my wife. Yesterday I didn’t even write anything on the blog. I know, horrible! Fear not, I’m back in action and thought of a nice way to make it up for you all. Recently I rebooted a process I started ages ago, that is a collection of the Momotaro Jeans concept stylized and put into one place for all y’all to see. The concept is basically a summary of things you should know about Momotaro Jeans, some of which we have already shared along the way. The reworked texts are going through the careful eye of our beloved R as we speak, but I’m being daring today and thus posting the first bit for your eyes only. I will post the bits on the Momotaro Jeans Facebook page as well as our site, once we have re-read the texts and possibly amended them a bit. Nevertheless, here’s the first bit of the “new edition” called Momotaro Jeans – The Concept.

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