I was supposed to post this up already last week, but somehow I missed my scheduled posting. Some time back, we mentioned of Louis Vuitton’s latest campaign featuring Muhammad Ali. As part of Louis Vuitton’s digital tribute to The Greatest – Muhammad Ali, The Greatest Words brings together artists from different worlds, namely Yasiin Bey (aka Mos Def) and calligrapher Niels Shoe Meulman both revisiting the words of Muhammad Ali in their own ways. As Darth Vader would put it, impressive… most impressive.

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It’s all about the journey, not the destination. That’s a nice way to summarize Louis Vuitton’s latest initiative that throws “The Selby” photographer Todd Selby on a journey from Paris to Shanghai by Train. Pretty awesome concept. This one’s especially to my liking since I always wanted to take a train from Europe to Asia. Eastern Express and all that. You can check out the video diary’s day one clip below and find out more from louisvuittonexpress.com.

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Louis Vuitton recently released a teaser video for their latest Core Values campaign featuring none other than Muhammad Ali. “In July 2012 Louis Vuitton will present a dedicated digital experience celebrating the inspirational words of Muhammad Ali, with the participation of calligrapher Niels Shoe Meulman and word artist Yasiin Bey (aka Mos Def) at Louis Vuitton Journeys – The Greatest.” (Louis Vuitton) Check out the teaser below.

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“Some stars show you the way. Muham­mad Ali and a ris­ing star.” That’s the tagline for the Core Values campaign by the luxury brand Louis Vuitton. The brand continues the star studded line up of icons featured in the campaign this time with the boxing icon Mohammad Ali. The visual was photographed by Annie Leibovitz and features one of Ali’s grandsons. Ali joins the likes of Bono, Sofia and Francis Ford Coppola and Sean Connery whom have been the face of Louis Vuitton in the past.

Photo courtesy of Louis Vuitton/ Annie Leibovitz
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Louis Vuitton is an undeniable travel icon and not only in terms of their history in production of hand made luggage but also for the journeys the brand has directly or indirectly been a part of. Louis Vuitton is taking these journeys to another digital level with their new App simply titled Amble. So what is an Amble? According to Louis Vuitton, “An Amble is a personalized pathway within a city, and is composed of several spots chosen by the user.” Basically you can immerse in Louis Vuitton’s spirit of travel by sharing your travel experiences using the Amble application. I just downloaded the app and have not spotted much action in KL region, but I’ll try to change this soon. Pretty cool extension to the brand’s famous City Guides. For more info visit www.louisvuittonamble.com.

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Interesting new promotional video from the luxury brand Louis Vuitton. According to the brand “When Hong Kong is a Woman” is the first in a film series on cities around the world, using gender as a lens to interpret each city’s identity.” So those from Hong Kong, is this an apt description of HK? Pretty nice video nonetheless…

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it’s great to see the luxury brands previously only present in traditional boutiques exploring the digital environment in not only e-commerce but campaigns that combine elements of multiple channels thus creating a unique user experience that still remains true to the brand and its aesthetics.

Picture courtesy of Japan Trends.
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Louis Vuitton is known for not only their luxury goods but lavish art pieces as well. In celebration of the company’s 100 years of small leather good collection, the brand teamed up with Chameleon Visual and artist Billie Achilleos in creation of number of small leather good animals. Really fascinating project and clever art pieces to say the least.

Video and more pictures after the jump.
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This weekend is a bit more chilled than the past few with my book project waiting for publishing and other projects progressing at a nice pace I have actually had a chance to spend more time with the family, which is nice as my sister is visiting us in Malaysia.

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Louis Vuitton is presenting their wonderful voyage in form of exhibition showcasing impressive amount of luggage from the journey. The latest leg of the exhibition will run in the National Museum of China in Beijing from 31st of May until 30th of August 2011. According to Louis Vuitton, “the Louis Vuitton – Voyages” exhibition retraces the crowning moments in the history of the Maison, which since 1854 — the date when it was established — has beautifully paired form with function, creating travel items that bear witness to the French lifestyle.”

In promotion of the Voyages, LV has released cool short film/animation which at least attracted me with visual simplicity and style of animation.

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