Louis Vuitton have been very actively promoting their Louis Vuitton – The Art of Travel campaign and the latest clips creating buzz around the social networks and blogs are the Louis Vuitton City Guides 2011. The art of travel on the real. LV takes the viewer through the major cities around the world giving information on the must see places and digging into questions like why is New York nicknamed the Big Apple?

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It’s no secret that my household is anxiously getting ready to the arrival of our baby. The months before the arrival are always just to say interesting, with so many things to prepare. The term “blowing money fast” becomes reality when you start checking rims for your baby carts, organic baby carriers, video cameras, you know, all the essential stuff.

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Louis Vuitton, creme de la creme of the luggage industry. A brand that values the artisan mentality in crafting their products. Although for many LV is but a status brand, there is no doubt the company produces long lasting, high quality leather goods. During its journey, the brand has produced quite a few pieces of luggage and these masterpieces have now been collated to a special book. According to LV, “this exceptional book showcases the most beautiful creations of the House through more than eight hundred photographs. Many incredible pieces are featured here, along with the equally incredible stories of their creation. Available from October 2010.” Below video introduces the book and its contents in a pretty cool way. So enjoy the video and the journey, no matter what that may be.

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I really like the way Louis Vuitton is embracing the digital channels. Majority of fashion brands still consider digital marketing communications as “big evil” as the traditional/old fashioned way of thinking is that being online diminishes the brand’s value. Of course this type of thinking is becoming costly for some brands that lack the buzz potential provided by the World Wide Web and all of its opportunities. LV is no different in the sense that still few years back you could barely find any activity online. Obviously this has changed. Their Louis Vuitton Journeys “campaign” can be found all over the social media channels such as Facebook and FourSquare. Finding LV on FourSquare was pretty impressive being that not many brands have realized it’s capabilities as a marketing tool.

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Bonjour!

So, I just posted the Copper Label status update and I’m back again. You know this happens to me ever so often. I am about to go and just relax and then, BOOM something hits my eyes that I feel as if I just have to share with you all. Just yesterday I posted more pictures of the FIFA World Cup Trophy and the Louis Vuitton carrying case. Well I just bumped into a video from ilvoelv which is about making of this special piece of luggage. I have to apologize in before hand if the YouTube video is not available in your region. If this is the case, try to google the title below.

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Greetings!

You know, I’m gonna push back my weekly Copper Label project update in celebration of the just finished FIFA World Cup. It all came down to Spain beating Netherlands in the final. Not the most exciting match but it was all good. I guess I join those who say that Spain deserved it. Vamos!

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