I was supposed to post this up already last week, but somehow I missed my scheduled posting. Some time back, we mentioned of Louis Vuitton’s latest campaign featuring Muhammad Ali. As part of Louis Vuitton’s digital tribute to The Greatest – Muhammad Ali, The Greatest Words brings together artists from different worlds, namely Yasiin Bey (aka Mos Def) and calligrapher Niels Shoe Meulman both revisiting the words of Muhammad Ali in their own ways. As Darth Vader would put it, impressive… most impressive.

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It’s all about the journey, not the destination. That’s a nice way to summarize Louis Vuitton’s latest initiative that throws “The Selby” photographer Todd Selby on a journey from Paris to Shanghai by Train. Pretty awesome concept. This one’s especially to my liking since I always wanted to take a train from Europe to Asia. Eastern Express and all that. You can check out the video diary’s day one clip below and find out more from louisvuittonexpress.com.

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Louis Vuitton recently released a teaser video for their latest Core Values campaign featuring none other than Muhammad Ali. “In July 2012 Louis Vuitton will present a dedicated digital experience celebrating the inspirational words of Muhammad Ali, with the participation of calligrapher Niels Shoe Meulman and word artist Yasiin Bey (aka Mos Def) at Louis Vuitton Journeys – The Greatest.” (Louis Vuitton) Check out the teaser below.

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“Some stars show you the way. Muham­mad Ali and a ris­ing star.” That’s the tagline for the Core Values campaign by the luxury brand Louis Vuitton. The brand continues the star studded line up of icons featured in the campaign this time with the boxing icon Mohammad Ali. The visual was photographed by Annie Leibovitz and features one of Ali’s grandsons. Ali joins the likes of Bono, Sofia and Francis Ford Coppola and Sean Connery whom have been the face of Louis Vuitton in the past.

Photo courtesy of Louis Vuitton/ Annie Leibovitz
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Interesting new promotional video from the luxury brand Louis Vuitton. According to the brand “When Hong Kong is a Woman” is the first in a film series on cities around the world, using gender as a lens to interpret each city’s identity.” So those from Hong Kong, is this an apt description of HK? Pretty nice video nonetheless…

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it’s great to see the luxury brands previously only present in traditional boutiques exploring the digital environment in not only e-commerce but campaigns that combine elements of multiple channels thus creating a unique user experience that still remains true to the brand and its aesthetics.

Picture courtesy of Japan Trends.
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Espace Louis Vuitton Tokyo opened its doors earlier this month in Omotesando, Tokyo. The opening ceremony was just to say extravagant, packed with celebrities and highlighted by artwork from artist Xavier Veilhan, whose work has been showcased at e.g. Chateau de Versailles. His mechanical art piece was chosen as part of the new cultural space. The location seems to reach not just face of luxury but also as a cultural icon worth a visit if you happen to be in the Tokyo region.

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Louis Vuitton have been very actively promoting their Louis Vuitton – The Art of Travel campaign and the latest clips creating buzz around the social networks and blogs are the Louis Vuitton City Guides 2011. The art of travel on the real. LV takes the viewer through the major cities around the world giving information on the must see places and digging into questions like why is New York nicknamed the Big Apple?

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Louis Vuitton, creme de la creme of the luggage industry. A brand that values the artisan mentality in crafting their products. Although for many LV is but a status brand, there is no doubt the company produces long lasting, high quality leather goods. During its journey, the brand has produced quite a few pieces of luggage and these masterpieces have now been collated to a special book. According to LV, “this exceptional book showcases the most beautiful creations of the House through more than eight hundred photographs. Many incredible pieces are featured here, along with the equally incredible stories of their creation. Available from October 2010.” Below video introduces the book and its contents in a pretty cool way. So enjoy the video and the journey, no matter what that may be.

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I really like the way Louis Vuitton is embracing the digital channels. Majority of fashion brands still consider digital marketing communications as “big evil” as the traditional/old fashioned way of thinking is that being online diminishes the brand’s value. Of course this type of thinking is becoming costly for some brands that lack the buzz potential provided by the World Wide Web and all of its opportunities. LV is no different in the sense that still few years back you could barely find any activity online. Obviously this has changed. Their Louis Vuitton Journeys “campaign” can be found all over the social media channels such as Facebook and FourSquare. Finding LV on FourSquare was pretty impressive being that not many brands have realized it’s capabilities as a marketing tool.

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