After Tony’s posts of some brilliantly faded Momotaros (scroll down here), and because of his ongoing personal project, I thought it only appropriate that the denim advert of the occasion concentrates on the actual “wear”.

(continue reading…)

Hi Y’all,

Some of you might have noticed that we’ve uploaded some videos on our YouTube channel and added these videos on our Media Centre.

(continue reading…)

Hi Y’all,

Second day of the year and the weather is getting even colder. Yesterday I finished my Vintage 0901 -project with another wash and today I am starting my new Copper GL003-MB journey. Am I excited? Yes, who wouldn’t love a pair of new jeans. The project will start off in a very, very interesting weather as the temperature is about -20 degrees Celsius as I am writing this and should drop down to -30 tonight. Thus I will start my report tomorrow, after I put these jeans through their first elemental test.

(continue reading…)

Hi Y’all,

Today was a snow day, and I hope I have me a … snow night? Yes, today was indeed a snowy, winter day. Even Helsinki got covered in snow.

It’s 10pm now and it’s still snowing.

(continue reading…)

Hi Y’all,

We’ve all recovered from the Saturday’s party and as I hinted on my previous post, the winter indeed made a comeback. Great! Christmas without snow in Finland does not really feel like Christmas, or so they say. Nevertheless I’m really happy to see snow again. The thing is that along with the snow, came the freezing cold weather. This morning Helsinki woke up to -12 degrees Celsius. Cold… Well that’s not all that cold if you think about the fact that not that long ago we still had (and the North of Finland still has) -20 to -30 degree Celsius climates. Now that’s cold.

(continue reading…)

Good evening to y’all and y’all,

Today, probably inspired by the Astro Boy Manga I’ve been reading for the past few days I’m sharing a few lines on the future, more precisely the future of denim and fashion in general. The comic was certainly ahead of its time like many but it’s not just the comics that inspire me. I actually had a good chat about the world of denim, where the denim scene is at the moment and where it’s heading. The denim game is interesting in the way that it has pretty much stayed unchanged with of course changes in cuts and styles but in the end the pursuit of that perfect blue has remained the same.

(continue reading…)

Hi Y’all,

What’s good at your neck of the woods? Hope it’s all good. For me, today was a good day. An eye opening day of sorts, full of ups and downs of the everyday life, but mostly sudden spurs of inspiration and realization. I mean things happen just so out of sudden and sometimes you can just have a laugh at things as it feels as there’s a certain flow to how your life moves ahead with all the twists and turns.

(continue reading…)

Hi Y’all,

I’m back with another brand profile. A lot of text coming up so I will just cut the chit chat. Shout out to remy_le_beau, our new creative contributor. You can expect to hear (or read) more of him in the future.

(continue reading…)

Hi Y’all,

My 0901 jeans crossed the six month milestone some time back and they’re as if they’re getting better every day. I mean I have pretty much constantly worn the jeans for a good six months plus and although there’s always a temptation to get a fresh pair, start a new project and/ or mix up the outfit with different jeans for every day, it’s been pretty much hassle free six months, at least when it comes to the jeans, haha.

(continue reading…)

Hi Y’all,

Wednesday is looking great, sunny and promising. Yet another prosperous week is almost half done as is the month of September. Fortunately the weather is still looking amazingly good. It’s been a while since last time I was in Finland during the Autumn, but if my memory serves me right, it’s normally much colder and definitely rains much more than now. Well, one need not complain when things are looking good. So I won’t.

(continue reading…)