“Apologize to Kanye West for wasting 2 million dollars of his time.” BOOM!

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The sinking feeling. The moment when you realize you just screwed up and now need to put your game face on in a matter of seconds to amend the situation. Familiar circumstances to anyone with sports background but most likely familiar to pretty much anyone as we all tend to screw up something every now and then. Nike visualized this feeling pretty well in their latest Air Jordan ad. Although the video is obviously about the flight, I paid more attention to the sinking feeling. Cool ad nonetheless.

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It’s been a rather quiet season in the NBA. The NBA lockdown is still rampant and it seems we won’t be seeing 2011-2012 season. Could they even have an all-star game or something? Although we’re not seeing NBA action, basketball is not stopping as Nike puts it in their latest campaign featuring Keving Durant. In the latest video from Nike Basketball, Kevin Durant takes to the Oklahoma City streets to show that Basketball Never Stops for any of us.

Makes me feel like going out and shoot some hoops. Damn…
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You know what? We’re in it for the Love of the Game. Just like Air Jordan…

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I’m sure you all remember the short film Black Mamba directed by Robert Rodriguez and starring Kobe Bryant. Well Kobe is back in action (although the NBA season has not kicked off yet) and stars in Milano Kalibro Kobe. A film that I really hope gets more airtime than just the trailer posted online.

According to Highsnobiety, the film aslo features “athletes from Nike crew including Marco Belinelli, Claudio Marchisio, Marco Materazzi, Gennaro Gattuso, Gianpaolo Pazzini and Alberto Aquilani.”

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Danny might not know basketball, football, hockey or baseball but Danny sure knows snowboarding. Awesome ad from Nike featuring pro snowboarder Danny Kass. This one made my day.

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The last day of Nike Mag 2011 auction. You still have a chance to cop a pair of these instant classics. The prices have settled a bit since the first day of auction and you can now get yours for a mere sum of 3000 USD (or even less). Even celebrities like Kanye West and MLB pitcher Brian Wilson (of the San Francisco Giants) have been spotted rocking the shoes. But these people can easily afford the 10k USD shoes. I read that Wilson actually bought two pairs of which one is in use where as other remains in ice.

Via nikemag.ebay.com.
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If you want to release one of the most talked of sneakers of all time, you might as well do it with a bang. Nike didn’t let anyone down with their latest activation for the coveted Nike Mag or Air McFly sneaker familiar from Back to the Future 2. The futuristic take on an Air Nike has been a source of speculation for years with Nike’s patent applications and other details adding fuel to the fire. Finally this week a number of hints indicating a release of the classic started to surface. Not only were well known bloggers and sneaker personalities invited to an event where they were first greeted with 80′s style refreshments (candy and Pepsi) as well as BlueRay of the Back to the Future trilogy but also a set of replica shades made famous by Doc Emmet Brown in the movies.

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This is just madness. You might think you have an impressive collection of kicks, think again. The ShoeZeum has a sneaker collection unlike I have ever seen before. Better yet, now we can all get an idea of the collections’s massive awesomeness that can barely be described by words. I mean imagine pretty much every significant limited edition sneaker ever released all in one place. I bet there is no sneaker head out there that’s not impressed with the collection.

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I know sneaker heads who go all the way to equip their children with the fly kicks they themselves are wearing, but kids can only start wearing sneakers at certain age, so what can they wear before that and still keep up with daddy’s (or mummy’s) Air Jordan “hobby”. The answer is Air Jordan Baby Socks.

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