Forget the other 2012 (end of the world) nonsense. Join Dikembe Mutombo in this ultimate epic awesomeness that is Old Spice’s campaign to save the world. Not wasting any time in writing. PLAY THE GAME. SAVE THE WORLD.

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Friday morning. Time of inspiration, hope and in some cases drama. What every Friday morning needs is a bit of POWER! That POWER today comes in form of Old Spice and Toyota. Well done both, today shall be a good day.

WTF effect in effect…
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More and more ads out there are making use of an unwritten force, a fact that people cannot deny, but what somehow still remains underestimated in terms of its effect. I’m talking about WTF effect of course. WTF effect is something, anyone spending more than an hour on social media has most likely come across in some form of share, linking etc. WTF effect is that little something that turns an ordinary ad into something powerful, awesome and superior to the safe, nutless ads the companies are usually spending their marketing budgets on. But why is this effect called the WTF effect? Well simple enough, when you see an ad like this:

you can’t help but to say (usually out loud) “what the fuck?” Pardon my French, but there is only one way to say WTF. Some of the industry insiders and old-heads are calling this experimental advertising, but I truly believe that there is more than just experimental ads behind the success of campaigns such as those for Old Spice.
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In case the magical power of Old Spice ads is not enough to convince you to try out the products, their on-products messaging is pretty much as awesome as their ads. It was yesterday when I incidentally ended up in a local Cold Storage store and while finding what I was supposed to buy, I ended up on the Old Spice shelf, not having observed the Old Spice deodorant, after shave or any other products aside from the soap/body wash I have at home, I was curious to find out more about the products and especially the communication on the products. All it took was one stick of deodorant and I nearly bought it. In capital letters it says:

“If your grandfather hadn’t worn it, you wouldn’t exist.”

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Exactly. Another example of Old Spice’s awesome powers. Exactly why this is my choice of soap as well. As Old Spice put it, “the scents of Old Spice turn embarrassingly normal guys into face model champions who smell like adventure and fine cutlery. So douse your body regions with the scents of Old Spice and “Smell Better Than Yourself.”" Needless to say more…

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I might be tired. I might have had a tough day. But this is too good not to post. Two iconic men will tough it out on the venue that is the web. In Mano a Mano in El Bano, Old Spice Guy who is already close to knocking off guys like Chuck Norris from the awesomeness pedestal, and Fabio, an icon in his own kind will battle each other for the ultimate “Old Spice Guy’s” title!

Needless to say more, proceed to watch the videos below and choose your side!

Night Vision Top Hat!

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First off Happy International Women’s Day to all the ladies out there. What would the world be without women? Boring at least. Since it’s such a special day, I thought of celebrating the occasion with a special blog post targeted to you, ladies (and of course all the men reading this). What better way to kick off the post than with a special note from Isaiah “Hello Ladies” Mustafa.

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Have you ever wondered what’s going on behind the scenes of an Old Spice commercial production? Well here’s your chance to find out. It’s also pretty interesting to see how they actually made the Scent Vacation ad.

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What’s Komodo, other than the home “a desert isle populated with poisonous ten-foot lizard beasts?” It just happens to be a freshening balm from Old spice, or that’s how they call it at least. The latest Old Spice ad continues on the path of insanity, not only seeking answer to the question on whether or not the Old Spice Guy can take you to the freshness of distant cultures? I’m sure he can, but more importantly the ad features a tamed Komodo Dragon, that’s actually a Komodo Dragon Fridge containing ice cream. Enough said.

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