The time has come, All-Star Weekend is here and so is the premiere of the Black Mamba, a film by Robert Rodriguez. The last two trailers have promised a lot with stellar cast of Kobe Bryant, Bruce Willis, Danny Trejo and Kanye West this film should be one of the biggest Nike ads in history. Along the past few days Nike has released pics and teasers of the film which is now live. Watch the film after the jump!

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I’m sure most of you caught the trailer for Robert Rodriguez’ the Black Mamba starring Kobe Bryant, Danny Trejo and Bruce Willis. Well this already somewhat epic Nike Basketball production is just getting crazier. It seems that Mr. Kanye West is also starring in the film playing role of the Boss. As Bruce Willis put it in the trailer, “some take souls, some take scalps, boss takes shoes.” So Kobe must fight not jsut for his soul but also for his Nike Zoom Kobe VI kicks because the Boss wants those shoes.

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Robert Rodriguez makes badass movies, Bruce Willis and Danny Trejo star in badass movies and Kobe Bryant is a badass basketball player. So what do we get when we combine all of the above. We get the Black Mamba, a film by Robert Rodriguez.

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It is time for a farewell.

It was a good run, but even all Great Things must eventually come to an end. The Old Spice Guy and his videos that led the internet community on a merry trip into the land of Awesome Viral Advertising has now come to a close. It was a glorious time. A time to be remembered and cherished. A time to reminisce when our joints are creaking and we’re called ancient rather than old. It was the magical time of the Old Spice Guy. Far better this choice too than milk it for all it’s worth.

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