I believe the world just needs more fun and games. Nike seems to think the same way and decided to gamify the world through Nike+. Pretty awesome ad. Well played Nike. No pun intended.
I’m sure you all remember the short film Black Mamba directed by Robert Rodriguez and starring Kobe Bryant. Well Kobe is back in action (although the NBA season has not kicked off yet) and stars in Milano Kalibro Kobe. A film that I really hope gets more airtime than just the trailer posted online.
According to Highsnobiety, the film aslo features “athletes from Nike crew including Marco Belinelli, Claudio Marchisio, Marco Materazzi, Gennaro Gattuso, Gianpaolo Pazzini and Alberto Aquilani.”