It’s been a superb day. Mainly due to some some better than great family matters that inspire me to write about toddler sized Air Jordans, but let’s save that for later. We’ve posted few advertising posts and since all of us at the NDH have at least some Advertising and Marketing background it makes sense that we keep writing about things dear to us. Other than denim and sneakers. Or better yet, combine all of these elements. Best of both worlds and so on.

First off something traditional. You know good looking people, gray-scale video, fresh clothing and  your basic pop-rock music that fits the theme. Something that has that sex-appeal you associate with the brand.

Fair enough. But let’s take a turn to the other side. Let’s get back to the streets. I posted this video on our Facebook Page and possibly on our Soap Box as well. New extended ad from Adidas “The Street Where the Originality Lives”. The clip features quite a few celebrities and that “street theme” I personally like very much.

Still, although good it’s just an emotional ad that does its best to relate to YOUR lifestyle. But could you do more with an ad? How would you speak to a real sneaker head? The clip below might give you an idea.

It’s a sneaker thing…

That’s all folks. Life’s good on all fronts, hope it’s the same at your neck of the woods. Big up, stay safe and be easy. I’m out!

watching this short clip below, you

realise how damn cool Ray Park is. And just then, after the shock

and awe, you notice something. “Hang on…” You think to yourself. “Are those…?”

Yes. Yes they are. Darth Maul is rocking True Religions. Get your Sith on and don a pair of Ricky Big-Ts.

If you’re still jonesing for more,

there needn’t be any fear. Remember our first

news flashes of Adidas and Star Wars collaborations (here and here)?

Well, here’s the first official promo-video of Adidas Originals Star Wars Collection. Enjoy.

Today, probably inspired by the Astro Boy Manga I’ve been reading for the past few days I’m sharing a few lines on the future, more precisely the future of denim and fashion in general. The comic was certainly ahead of its time like many but it’s not just the comics that inspire me. I actually had a good chat about the world of denim, where the denim scene is at the moment and where it’s heading. The denim game is interesting in the way that it has pretty much stayed unchanged with of course changes in cuts and styles but in the end the pursuit of that perfect blue has remained the same.

Personally I do not believe in trends and fads. The fashion cycles are more or less a synonym for recycling. I mean I do not have to be Nostradamus to know that boot cut is making a come back, the flares are gonna get more than acceptable and black denim will get more “air time” in a season or two. The distressed denim will always be there as long as people keep wearing and tearing their denim. I have a pair of distressed 06 TYO’s and apparently last year they were the in thing. Cycles anyone?

But yeah, the fashion cycled make a great topic of conversation. I mean you look at what folks are wearing now and I can pretty much guarantee that you will see people in same indigo denim 10 years from now as you saw them 50 years ago. Hey, vintage is the in-thing right now. So perhaps the same vintage lines will be vintage in 20 years, umm or something like that, heh.

Just a while back I was chatting with people on a specific forum about the oldest jeans folks have. My oldest pair is probably 8 years old but unfortunately I cannot fit those jeans no more. The conversation however gave me an idea of taking a pair of nice VINTAGE denim jeans and storing them in a time capsule for the next 20 years just to make sure that few decades from now I would have the freshest pair of jeans around or at least make sure my kids have the freshest pair. Think about it, nice idea huh?

Brando and the gang were really ahead of their time huh?

Well, that’s my rant for now but what I’m saying is don’t believe the hype.

Happy Thanksgiving to everyone. Keep your eyes open and stay fresh.

Terrific Thursdays. The sun has returned after a short hiatus yesterday. Well that’s all fine and dandy, but I want to get on with it, with today’s Brand Profile Edition about True Religion. Started off last week with a little something about The Year Of… and going to go along the same path with True Religion.

The brand has created a stellar following across the globe with everybody from high-schoolers to celebrities rocking a pair of these fine American jeans.  Throughout its existence the brand has stayed true to what it stands for, high quality, perfect fit and timeless style.

To quote the brand profile: “Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, authentic, timeless, great fitting, 1970’s inspired jeans wear, with a trendsetting appeal for today’s consumer.”

The brand’s signature characteristics include thick contrast stitching, big rivets and buttons, twisted inseams and especially the horseshoe-shaped character in the back pockets, a Japanese Hiragana character “hi”. These characteristics differ in visibility between the different styles of jeans and apparel.

Following the immense popularity the brand has expanded the offering to other categories such as knit and woven sportswear, T-shirts and western shirts for examples. What connects all of the products under the brand is the vintage feel of the garments. Of course such popularity provides an opportunity to expand to different product categories such as shoes, perfumes and accessories. You can’t really blame a brand for wanting to expand as this is what majority of the brands strive for. The good thing is that the brand has retained the high quality of garments and not given into the temptation to outsource the production and thus possibly sacrifice the quality.

The brand’s huge success and recognition have of course given the brand a solid foundation among the core audience, but the popularity among the celebrities and people wanting to look like their idols have thrown off some of the potential clientele, whom today see the brand as a mainstream brand. Nonetheless the products speak for themselves and to fully understand what the brand and its products are all about, you should try out a pair for yourself.

But what True Religion is and always will be is Timeless, Hippie, Bohemian, Chic.

For more information please visit our True Religion selection for Men and Women or www.truereligionbrandjeans.com

A little update for the Sunday night. Fresh new True Religion Straight Leg Billy jeans for ladies will be available next week. Just a few pictures at this point. More will follow shortly.

Stay posted for updates on this model and in the meanwhile see what else we have in store for True Religion…

Sunday is pretty much done with and another week is set to start in a matter of few hours. New week new tricks. The weather outside is still as cool as it could be in April but hey cool air keeps ya fresh. For more freshness, check out the below link for a video by Xrabit & DMG$. Their style similar to old skool hall of famers like Run DMC, but still keeping it in sync with modern musical elements.

Follow the Leader

That’s all for now but stay tuned for more.

Prosperous week to Y’all…