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The Year Of...

The Year Of… is a novelty brand in the truest sense. The collection is based on the Chinese lunisolar calendar, each collection’s launch coinciding with the Chinese New Year. Each collection of The Year Of… jeans depicts the specific animal of that year, as represented by the Chinese calendar, thus creating a truly unique and hard to come by collection of jeans.

As The Year Of… produces only an extremely limited number of jeans per year, all are individually marked to ensure authenticity.

The craftsmanship involved in making a pair of The Year Of… jeans, such as the reversed chain stitch, bluffed-on pockets or embroideries can only be achieved using highly skilled people. At The Year Of…, professional tailors are hired to manufacture the jeans, and it is only one man who manufactures a specific pair of jeans. The fabric used in The Year Of… jeans is high quality Japanese denim produced from organic cotton and features custom made selvedge only available to The Year Of…

The Year Of… Jeans are for the individual who seeks to mark their moment in time with the latest in specialty denim mirroring the exuberance of success. Our hope is for each pair of The Year Of… jeans to be worn with equal sincere appreciation of the skill and effort which was involved in creating them.